Modelwerk's Diamonds in the Rough, creation of creative portfolios.

Modelwerk one of the leading modelling agencies in Germany and Europe, scouts and helps models get from 0 to main board international models. For their new faces they needed to develop a small portfolio they could bring along to castings. This Book should showcase the new model in the best different possible editorial or commercial scenarios.

TASK: The pictures should highlight the capacities and potential of the Models for future clients. The more variety the better.

PROPOSAL: Taking in consideration the clear features of every model, we developed accurate stylings and settings. Art direction and mood boards to follow were an important part of our job.

With a thorough planification we created different environments and moods that would appeal to variated client needs, be it commercial, editorial, catalog or e-commerce kind of photo-shoots.


The books we developed with the Modelwerk team as well as the care for the individual qualities of every Model gave the new models a strong starting to point for their careers. Many of them working nowadays internationally in Europe, USA and Asia.
Working with companies from e-commerce to high end Fashion brand like Dolce & Gabbana and Gucci.
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